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Service and experience design
“Hi!”, I am Naomi, a service and experience designer with over 20 years experience in the digital design industry.
I’m driven by curiosity, which helps me turn complex problems into solutions that make a real difference.
I have selected a few case studies to share, but if you are after anything in particular, please reach out.
Bereavement service transformation
Brought together client data and internal insights to make impactful change in the short term while also shaping a bigger service transformation.
Using FCA’s Consumer Duty to improve client outcomes
Acting as an internal agency, our six-person UCD team supported the full scope of the regulatory programme, alongside 19 product and service teams.
A better experience for IT warehouse staff
With no existing suitable technology, devices were not being tracked. We were able to create a new digital service utilising the latest barcode scanning technology. A win for business and users!
End to end case management
A unique business model stuck on failing archaic software. This was a great opportunity to fully understand the space before redesigning the service.
Naomi Parker 